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How to Communicate Complicated Ideas – 3 Ways B2B Technology Firms Can Reach Out to Wider Audiences

Try explaining to the average small-business leader why containerization is better than virtualization or bombarding them with industry-specific acronyms, and chances are you’ll be met with glazed eyes. Technology enthusiasts often have a terrible habit of baffling target audiences with excessive use of jargon. From endless bullet lists detailing complex... read more →
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