Freelance content marketing writing expertise

Learn more about my key focus areas, where I can provide authoritative, value-adding content.

To build and maintain a successful content marketing strategy, you need a professional freelance writer who understands your business. You need someone who’s familiar with your industry and who can relate to the needs and pain points of your target audience. You also need someone who can break free from the industry jargon and convey complex topics in a manner that’s engaging and authoritative.

I offer expertise and experience across business, marketing, and technology. You can learn more about my key focus areas below to see how I can help you with compelling content.

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Cybersecurity

Content writing on cybersecurity, risk management, backup and disaster recovery, and security awareness training.

Cloud computing

Content writing on public, private, and hybrid clouds, cloud migration, hosting services, website builders, and B2B SaaS.

Artificial intelligence

Content writing on artificial intelligence, machine learning, automation, algorithms, and data preparation and training.

Digital marketing

Content writing on inbound and outbound marketing, digital marketing best practices, and marketing strategy.

Business intelligence

Content writing on business intelligence, big data analytics, revenue operations (RevOps), and financial operations (FinOps).

Business management

Content writing on business processes and operations, business optimisation, risk management, and productivity.

Supply chain management

Content writing on logistics and supply chain management, vendor management, risk management, and optimisation.

Employment and work

Content writing on employee experience and onboarding, hybrid and remote work, and corporate culture.

Hardware and IoT

Content writing on data centres, desktops and laptops, mobile devices, networks, and Internet of Things (IoT).

Industry 4.0 and 5.0

Content writing on advanced manufacturing, industrial internet of things (IIoT), and digitisation in factories.

Risk & compliance

Content writing on regulatory compliance, corporate social responsibility (CSR), and risk management.

Customer relationship management

Content writing on customer experience, customer relationships, customer success, brand management, and communications.

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Frequently asked questions about my content writing expertise

What is your degree of content marketing expertise in these areas?

I’ve been a full-time freelance writer for 15 years, so I’ve had ample opportunity to build up my expertise across business, technology, and marketing. I always carry out extensive research and review your existing online content to get a better idea of your customers’ needs and pain points.

Can you write content in any niches not mentioned above?

Perhaps. If you’re looking for content related to business, technology, or marketing, I should be able to help. If your niche doesn’t quite fit into one of the above areas, please feel free to contact me to see if we’re a good fit.

Do you include research with your freelance writing services?

Absolutely! In fact, research constitutes the majority of time spent on content marketing. I’ll read and research online and printed content to ensure I understand the topic you’d like me to write about.

How much information do you require to provide your content writing services?

Most new client relationships begin with a kick-off call, after which I’ll send a content development brief where you can detail your requirements. How much information you provide is entirely up to you. I’m happy to work with anything from a topic idea to a detailed brief.

Can you guarantee that your content will rank in the search engine results?

No. While I do make every effort to follow SEO best practices, how your content ranks in the search results is ultimately up to Google’s algorithms. Search rankings are also based on many other variables outside of my control, such as domain authority, competitiveness, and social media signals.

Can you tell me about your writing style and tone?

As a B2B writer, I generally favour a professional but friendly tone. I like to get to the point quickly, use clear and accessible language, and break up content into short paragraphs, subheadings, and bullet lists for comfortable online reading. That said, I’m always happy to follow your brand’s preferred tone and style.

Do you write in American or British English?

I’m happy to write in either American or British English. Over half of my clients are US-based companies, so despite being British, I’m accustomed to writing for US audiences.

Which content formats do you have experience working with?

I have freelance writing expertise in most inbound marketing formats, including business blogs, whitepapers, case studies, eBooks, and webpage copy.

Is all the content you provide original and unique?

Absolutely. All my work is 100% original and unique, I don’t plagiarise existing content from others, and neither do I reuse content from my previous articles.

Do you use artificial intelligence like ChatGPT to write articles?

Absolutely not. I research and write all of my work manually. I may occasionally use AI to assist with ideation and outlining, and I recognise its potential to augment – rather than replace – my professional freelance writing capabilities.

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