Few things carry more credibility with your prospects than an expertly written story about an existing customer’s success. An expertly crafted case study is like a supercharged testimonial, building trust and authority by demonstrating how your product or service has helped a customer address a real-world challenge.
How my expert case study writing services help your business
My customer case study writing services leverage the experiences of your most satisfied customers to establish credibility and build trust.
My case study services are ideal if you want to:
- Increase conversions with real customer success stories
- Demonstrate experience and expertise in your industry
- Supercharge your client testimonials with real success stories
- Turn loyal customers into enthusiastic brand advocates
- Equip your sales and marketing teams with social proof
A high-quality case study puts readers in the shoes of your customers to help them better relate to your offer and how it can benefit them. The best case studies are based on client interviews and typically structured in a problem, solution, result (PSR) format and backed up by hard data presented in an easily digestible fashion.
My case study writing process
While not usually longer than a couple of pages, writing a compelling case study is a complex and iterative process. The most effective case studies leverage interviews with clients, who will ideally give you permission to use their brand name. They should also incorporate hard evidence in the form of data-driven insights and direct customer quotes to support the client’s success story.
Here’s my recommended case study writing process:
- We’ll start with a kick-off call to discuss your project and its goals
- We’ll schedule a call with the customer you want to write the case study about
- I’ll draft a high-quality case study based on the recorded interview
- I’ll complete a revision round based on your internal feedback
- We’ll submit the case study to your client for their approval
- If required, I’ll make any final changes per your client’s request
I’m ready to collaborate with you and your team in a professional, flexible, and friendly way to ensure that the case study process goes as smoothly as possible. I’m happy either to interview your customers directly, or craft a case study based on a pre-recorded interview.