Freelance whitepaper writing services

Position your brand as a thought leader and industry authority with expertly crafted whitepapers

An expertly crafted whitepaper is the ultimate B2B content marketing format. By demonstrating expertise in your industry, a whitepaper builds authority, cultivates trust, and drives lead generation. They’re a powerful sales and marketing tool that can help establish your brand as a thought leader in its niche.

How my expert whitepaper writing services help your business

My whitepaper writing services help position your company as an authority in its industry by leveraging high-level research and interviews.

My whitepaper services are ideal if you want to:

Present complex proprietary research in an easy-to-follow way
Bring together disparate insights into a unified narrative
Establish thought leadership by showcasing industry expertise
Generate leads and drive qualified traffic to your website
Create an effective lead magnet for a specialised customer group

A high-quality whitepaper puts your target audience first by addressing their pain points and solving their problems. They’re structured in a way that presents compelling evidence based on expert insights and high-level research. There’s simply no better way to provide value to your readers.

My whitepaper writing process

Creating a compelling whitepaper isn’t something that can be done in a few days. It’s an iterative and collaborative process consisting of interviews with subject matter experts and multiple rounds of feedback. However, whether you’re looking for a comprehensive introduction to your product, a numbered list covering a topic in depth, or a problem/solution whitepaper, I’m here to help you each step of the way.

Here’s my recommended whitepaper writing process:

We’ll start with a kick-off call to discuss your project and its goals
We’ll work together to complete a detailed development brief
I’ll create a detailed plan and outline of your whitepaper
I’ll create a complete first draft based on the first round of feedback
I’ll provide one major revision round and a follow-up interview
I’ll provide up to two minor revision rounds to reach the final milestone

I’m ready to collaborate with you and your team in a professional, flexible, and friendly way to ensure that the whitepaper process goes as smoothly as possible. I can help you clearly define your needs and goals to create long-form authority content that makes a lasting impact.

Want to hire me? Get in touch!

Whitepaper portfolio samples

Here are some recent samples of the long-form authority content I’ve completed for various clients. These samples will help you decide if my whitepaper writing services are right for you.

2 Steps: Applying Synthetic Monitoring Across Virtual Desktop Environments

Achieving end-to-end visibility in today’s service delivery chains requires synthetic monitoring tools that work with virtual desktop environments.

Iron Mountain: Empowering Teams and Improving Patient Outcomes with Digital Transformation

The digital transformation of healthcare – Key takeaways from Iron Mountain’s Digital Academy Summit, 23rd November 2022.

Iron Mountain: Redefining Organisational Resilience in an Era of Constant Change

Key takeaways from Iron Mountain’s Executive Legal Forum November 2022 roundtable, featuring international law firm Eversheds Sutherland.

Whitepapers and reports pricing

My whitepaper rates include a scoping call, outlining, and interviews with subject matter experts in your organisation or with your clients.

Short (up to 1,500 words): $1,500
Medium (up to 2,000 words): $2,000
Long (up to 3,000 words): $3,000
Rate per extra 100 words: $100

Like what you see? Get in touch!

Frequently asked questions about my whitepaper writing services

Why do I need professional whitepaper writing services?

Professional whitepaper writing services help set you apart from your competitors with in-depth, high-quality content that builds brand authority, trust, and engagement.

What do you need to craft a quality whitepaper?

Crafting a high quality whitepaper is an iterative process that typically begins with a kick-off call and a comprehensive content development brief. After that comes the outlining and drafting stages and, finally, one or two revision rounds. The best whitepapers tend to include proprietary research and quotes from subject matter experts.

Do you include custom graphics and design?

I don’t provide design services. However, I’m happy to source images or take screenshots at no extra cost where appropriate. Please note that I cannot purchase images from fee-paying websites like Getty Images or Shutterstock, but I can provide recommendations.

Will my whitepaper align with my brand tone and style?

My standard writing style is professional but accessible. However, I’m always happy to work according to your brand’s individual tone and style. I can write in either US or British English.

How can I promote my whitepapers?

There are various proven ways to promote your whitepapers, including email and social media marketing and creating a compelling landing page. I also recommend investing in supporting and derivative content in the form of blog posts.

What is your turnaround time for whitepapers?

Since my availability can vary significantly, I can only guarantee the turnaround times specified in my proposals or retainer contracts. It’s important to remember that creating a whitepaper is a complex and iterative process that relies on several rounds of feedback. However, in most cases, I find it takes around 3 to 4 weeks to create a whitepaper.

What type of whitepaper do I need?

Whitepapers come in three main forms: Backgrounders detail the technical features of a new product or service, numbered lists highlight key takeaways of a topic area, and problem/solution whitepapers identify and address specific audience pain points. If you’re not sure which one best suits your current content marketing priorities, I’ll be happy to help you decide.

How long should a whitepaper be?

Although whitepapers are typically longer and more in-depth than blog posts and other formats, they should never be longer than necessary. However, as a general guideline, most whitepapers come to between 6 and 12 pages (1,500 to 3,000 words) in their final form.

When should I publish a whitepaper?

When and how often you publish whitepapers depends on factors like how regularly your industry changes or whether you’re making any major changes to your products or services. Usually, the best time to publish a whitepaper is when you want to promote a new product or service, you’re targeting a new audience demographic, or there’s a newsworthy event that impacts your industry.

How can I measure the performance of my whitepapers?

You can measure the success of your whitepapers by tracking metrics like downloads, shares, number of leads captured, and website traffic.

How do whitepapers differ from eBooks?

While both whitepapers and eBooks are types of long-form content, whitepapers are typically more focused on presenting a solution to a specific problem, while eBooks serve as extended guides on a topic for more general audiences.