An expertly crafted whitepaper is the ultimate B2B content marketing format. By demonstrating expertise in your industry, a whitepaper builds authority, cultivates trust, and drives lead generation. They’re a powerful sales and marketing tool that can help establish your brand as a thought leader in its niche.
How my expert whitepaper writing services help your business
My whitepaper writing services help position your company as an authority in its industry by leveraging high-level research and interviews.
My whitepaper services are ideal if you want to:
- Present complex proprietary research in an easy-to-follow way
- Bring together disparate insights into a unified narrative
- Establish thought leadership by showcasing industry expertise
- Generate leads and drive qualified traffic to your website
- Create an effective lead magnet for a specialised customer group
A high-quality whitepaper puts your target audience first by addressing their pain points and solving their problems. They’re structured in a way that presents compelling evidence based on expert insights and high-level research. There’s simply no better way to provide value to your readers.
My whitepaper writing process
Creating a compelling whitepaper isn’t something that can be done in a few days. It’s an iterative and collaborative process consisting of interviews with subject matter experts and multiple rounds of feedback. However, whether you’re looking for a comprehensive introduction to your product, a numbered list covering a topic in depth, or a problem/solution whitepaper, I’m here to help you each step of the way.
Here’s my recommended whitepaper writing process:
- We’ll start with a kick-off call to discuss your project and its goals
- We’ll work together to complete a detailed development brief
- I’ll create a detailed plan and outline of your whitepaper
- I’ll create a complete first draft based on the first round of feedback
- I’ll provide one major revision round and a follow-up interview
- I’ll provide up to two minor revision rounds to reach the final milestone
I’m ready to collaborate with you and your team in a professional, flexible, and friendly way to ensure that the whitepaper process goes as smoothly as possible. I can help you clearly define your needs and goals to create long-form authority content that makes a lasting impact.