The meteoric rise of generative AI is upending the world of content marketing. Marketers must learn to separate the risks from the opportunities. Over the past few months, my LinkedIn... read more →
Try explaining to the average small-business leader why containerization is better than virtualization or bombarding them with industry-specific acronyms, and chances are you’ll be met with glazed eyes. Technology enthusiasts... read more →
Most business leaders recognise the importance of content marketing, but there are many who don’t focus on the real value that quality content can bring to their brands. They have... read more →
I recently came across a job ad seeking a writer to craft ‘seductive’ content for their IT consulting firm. Those aren’t words you see together very often. Nonetheless, as ridiculous... read more →
Every marketer knows that content is important, but there’s still an ongoing debate between the value of short- and long-form content. You’ll likely get quite different opinions from different marketers,... read more →
