The meteoric rise of generative AI is upending the world of content marketing. Marketers must learn to separate the risks from the opportunities. Over the past few months, my LinkedIn... read more →
Today’s marketers often place a huge emphasis on search engine visibility, which is understandable given that’s where most referral traffic comes from in the first place. However, it’s the obsession... read more →
I recently came across a job ad seeking a writer to craft ‘seductive’ content for their IT consulting firm. Those aren’t words you see together very often. Nonetheless, as ridiculous... read more →
